Ad Council research
Fifteen statements. Answer fast, with your gut. It takes about two minutes.
This is not a health test. There are no right answers and no healthy or unhealthy result. It sorts people by how they take in information and make decisions, which turns out to shape how health messages land.
Your answers stay in your browser. Nothing is sent anywhere, and nothing is stored.
Based on a study of 1,561 U.S. adults and the published 15-item typing tool.
How much does this describe you?
Your result
These describe different ways of processing information, not different levels of health or good sense. A message that works for one group can fall flat for another, which is the whole point of measuring this.
Plenty of people sit near a line between two types. Read your runner-up as well. It will often ring true too.
Your type comes from the published 15-item typing tool, which reproduces the original four-segment solution for 85% of respondents overall (90% Enthusiasts, 87% Skeptics, 82% Overwhelmed, 77% Mavericks).
The segments come from a survey of 1,561 U.S. adults who rated 24 cognitive bias statements. Because the sample was not weighted to U.S. benchmarks, the share shown with your type describes the study sample rather than the country. Read the study and download the full tool.